How Do you Write Page Titles and Meta Descriptions for SEO?

Whenever you write an article and post it on the internet, you need to ensure that the content is optimized for the user and search engines. This statement holds true when it comes to page titles and meta descriptions. Whenever a search engine shows your webpage on the search results, it will show the page title and meta description for your web page.

Now, the question is, What are these page titles and meta descriptions? How will you write these two parts of a webpage? We will find the answers to all these questions through this guide. So, let us get started.

What is a Page Title?

A page title is basically the headline of your page. It is also referred to as “Title Tags.” The author of the article decides the page title. You can see it as a piece of HTML code on your webpage.

The code will be like as shown below:

<title> SEO guidelines</title>

Here, SEO guidelines is the title of the page.

If you want to see this code on your webpage, you can right-click on the webpage and select the View page source option.

Search engines like Google and Yahoo make use of this page title in their search results. So, you must ensure that the page title conveys the required information to the reader. The title of your page will decide whether the reader will click it or not.

What is a Meta Description?

A meta description is a short description of the summary of the contents of your web page. Search engines will display the meta description along with the page title on the search results. So, you need to ensure to give an appropriate meta description for your webpage.

The source code of the meta description is shown below:

<meta name=”description” content=”Different photography options for a photographer”>

Here, Different photography options for a photographer is the meta description.

You can right-click the webpage and select the View page source option to see the meta description of the web page.

It is a good idea to provide a meta description for your page. If you are using WordPress as the CMS of your site, consider using a good SEO plugin like Yoast or Rank Math. These plugins will provide you the option to enter the meta description. You can get free versions of these two plugins.

If you don’t provide one, the search engine will automatically take some text from your webpage and show it in the meta description of the search results.

How to Write Page Titles & Meta Description?

It can be really tough to generate good page titles and meta descriptions. You would have written a very long article. It will be tough to summarise it for your meta description. The page title you use may not show all the topics you have covered in the article. If you don’t get these two sections of the article right, it lowers your chances of people opening and reading your article.

Writing Page Titles

So, we will see how to write page titles first. You might have a very long page title in your mind. The problem with such a title is that the search engines like Google will truncate the number of characters in your title. Thus, Google will chop off some words and characters in the title in the search results. So, you won’t be able to convey your content through your page title here. So, readers will not click and open your page. All the efforts that you have put into creating the article will go waste. Moreover, people will not be interested to read lengthy page titles.

You need to reduce the length of your page title for best results. Keep it short. It is always good to keep the number of characters in the page title between 60 and 70. It will ensure that the full page title gets displayed on the search results.

The most important thing to add in the title is your main keyword. You will be writing the article for a targeted keyword. So, you must also ensure to use the same keyword in your page title. It will help your content to rank better in search results.

You must also use appropriate modifiers for your title text. Some of the popular modifiers include best, top, popular, guide, buy, etc. If you look at the search results for your keyword in Google, you will be able to find some of these modifiers in the titles of the search results. So, you must also include one modifier that suits your title.

The next thing you can consider adding to the title is the number. It may not be possible for all posts. But, you can use it on certain posts like a list post. For example, if your article is about the best hotels in California. You can write a page title like “10 Best Hotels in California.” The main advantage of using a number in the page title is that it will draw the attention of the reader. Thus, it will help to increase your click-through rate.

Writing Meta Descriptions

Now, we will have a look at the best practice for writing good meta descriptions.

As you know, meta description needs to contain important keywords of your article. But, at the same time, it needs to convey the contents of the article.

You cannot write a very long paragraph as the meta description. There are restrictions on the number of characters you can use for the meta description. You need to keep it short and meaningful. Otherwise, Google will truncate the text.

It is always good to keep the number of characters in your meta description between 130 to 150. It will ensure that the entire meta description of your web page is shown to the reader. When you think about meta description length, you need to also take the mobile devices into account. Nowadays, most people use their smartphones and tablet to browse the internet. So, 120 to 130 characters will be a good number for mobile devices.

You will be writing a couple of sentences for the meta description part of the article. Now, you know the character restrictions in the mobile and desktop search. So, it is a good idea to write the first sentence for mobile users and the second for desktop users. In this way, you will be able to use more words in the description.

There is a search intent for every keyword. So, you need to ensure that the meta description of your article must make the reader feel that your article is what they were looking for.

Will Google Use My Page Title & Meta Description in Search Results?

No one can guarantee you that Google will use the page title and the meta description you set for the web page in the search results.

It is up to Google to decide whether to take it or not. Google will use your content to decide on the meta description or the title of the page. If Google feels that the information in your webpage can earn more views for a different page title and meta description, it will change these two parameters dynamically.

One of the main reasons for this dynamic allocation is the under-optimization of your page. The other reason would be due to the presence of multiple topics on your page.

If you see this issue, you need to make some changes to your content. You can see the different titles and the meta description shown for different sites for the particular keyword. You can check these pages and update your content accordingly. Once you make the changes to the content, you can request the crawler to index the post again.

How WordBot Can Help to Generate Page Titles & Meta Description?

WordBot is an AI-power content creation tool. You can use it to generate articles for your blogs and websites. In addition, you can use the power of AI to generate appropriate page titles and meta descriptions using the WordBot tool.

You can log in to the WordBot tool and go to the creator section. You can generate the page title here. First, you need to enter your topic along with the language and click on the Generate button. It will show you multiple page titles. You can choose any of these titles. If you are unsatisfied with these results, you can click again on the Generate option to see more titles. Thus, you don’t have to think too much about the title.

You can also use the online WordBot tool to generate meta descriptions for your webpage. The tool will automatically generate the meta description based on your content. You can see multiple descriptions generated by the tool. Then choose the best one among these descriptions.

The creator package for only $2.99 per month has all the tools to generate page titles and meta descriptions. But, of course, you can always try it by using the free 7-day trial version.

Conclusion

Now, you know the importance of page titles and meta descriptions for webpage content. These two parameters do help to bring traffic to your website if you use them in the right way. If you are finding it difficult to write these two parts for a webpage, you can always use the service of an AI-powered online content creation tool like WordBot.