How Important are Image alt tags for SEO

Post author: Kevin Sims
Kevin Sims
11/20/22 in

Image alt tags are one of the most important factors when it comes to SEO. Not only do they help search engines understand the content of a page, but they also help users find your page more easily.

Alt tags are important for a variety of reasons including:

  • helping users find the page if it’s not descriptive enough
  • Also helping search engines understand the content on the page
  • Lastly helping people with vision disabilities read the page.

If you’re not using image alt tags, you’re missing out on an important opportunity to improve your SEO.

How important are image alt tags for SEO?

Images are one of the most important elements of any web page. They help capture the user’s attention, and can be used to sell products or services.

But what happens when an image is used on a web page and the alt tag is not included? If an image is not included with an alt tag, then the image will be used as the page’s primary source of information.

Images not optimized for seo will be difficult to find in search engines. Including an alt tag with images can help improve the visibility of the image on search engines such as google where a lot of users spend time at.

It can also help to improve the user experience on the page, as images that are not alt tagged can be difficult to read. Alt tags can be used to improve click-through rates as well.

How to create image alt tags for SEO

Alt tags are an important part of SEO, and ensuring that all your images have the correct alt tags can help improve your website’s visibility. Alt tags are a required part of the Google Search algorithm, so it’s important to make sure that all your images have them set correctly.

Alt tags are also important for building a strong user experience. Images with no alt tags leave the user wondering what the picture is for. For example some users like to hover over images to try and get a better understanding of what its about.

Alt tags are important for both desktop and mobile users, so it’s important to make sure that all your images have them set correctly.

If you use a platform like wordpress, once you upload an image to your page you will have the option to include:

  • alt tag
  • title
  • caption
  • description
image alt tag example
image alt tag example

What to include in an image alt tag for SEO

Image alt tags are one of the most important factors when it comes to SEO. Your image alt tags can help direct users directly to certain pages on your site from google.

Here are a few tips to ensure you are getting the most out of your image alt tags:

  1. Make sure all the text in your alt tags is unique.
  2. Make sure the alt tags are long enough to be legible.
  3. Check that all the alt tags are unique across all your images.
  4. Make sure all the alt tags are spelled correctly.
  5. Make sure your images are properly captioned.
  6. Use the most relevant keywords in your alt tags.
  7. Use a combination of Alt, Title, and Description tags.
  8. Use alt tags to supplement your descriptions, not replace them.
  9. Use alt tags to help users quickly find images on your website.
  10. Use alt tags to increase the visibility of your images on the web.
  11. Use alt tags to improve the user experience on your website.

Tips for improving image alt tags for SEO

When looking to improve the quality of your image alt tags, making sure you have relevant keywords. Without them, your images will be less visible in searches across search engine results pages (SERP) and may not rank as high as you would like them to.

They also help to improve the clarity of your images, which can lead to a higher click-through rate (CTR) and better brand visibility. More people are inclined to click on an image that is relevant to what they are looking for.

To make sure that your images are getting the alt tag treatment, use a tool like google keyword finder to check for keywords to use for your alt tags of your images.


Images are one of the most important elements of SEO, and alt tags are an essential part of ensuring users can find your images. Alt tags provide users with the information they need to find the images on your website, including the title and description.

Title tags are particularly important because they are the first thing a user sees when they land on your website.

A badly formatted title tag can ruin an otherwise good website, and can also lead to lower click-through rates (CTRs) and lower rankings in search engines.

To best optimize your images for SEO, make sure to fill out your alt tags with the correct information. This includes the title, the file name, and the caption, if applicable.

Images should be correctly sized, have the correct file type, and properly tagged.

By following these simple tips, you can ensure that your images are properly optimized for SEO and that users can find and use them easily.

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