6 Tips For Building Link Silos For SEO

Post author: Adam VanBuskirk
Adam VanBuskirk
4/8/23 in

Search Engine Optimization (SEO) is all about getting your website to rank higher on search engine results pages (SERPs) and attract more organic traffic. Link silos are an effective SEO technique that can help you achieve this goal. In this article, we’ll discuss what link silos are, why they are important, and tips for creating effective link silos.

What are Link Silos?

Link silos are groups of internal links within a website that connect related content. Essentially, link silos are a way to organize your website’s content into categories or themes, with each silo focusing on a specific topic. The idea is to create a clear hierarchy within your website, making it easier for both users and search engines to understand the structure and purpose of your content.

Why are Link Silos Important for SEO?

There are several reasons why link silos are important for SEO:

  1. They help search engines understand your website’s content and structure, which can improve your site’s overall visibility in search results.
  2. By grouping related content together, link silos can also help increase user engagement and time spent on your site, which can signal to search engines that your site is high-quality and relevant.
  3. Link silos can also help distribute link equity throughout your site, which can improve the ranking of all pages within the silo.

6 Tips for Creating Effective Link Silos

Now that you understand the importance of link silos, let’s take a look at some tips for creating effective ones:

1. Identify Your Themes

The first step in creating link silos is to identify the themes or topics that your website covers. These themes should be broad enough to encompass multiple pages of content, but specific enough to create a clear hierarchy.

2. Create a Hierarchy

Once you have identified your themes, you should create a hierarchy of categories and subcategories. This hierarchy should be reflected in your site’s navigation menu and internal linking structure.

3. Use Descriptive Anchor Text

When linking between pages within a silo, use descriptive anchor text that accurately describes the content on the linked page. This will help both users and search engines understand the purpose of the link.

4. Limit External Links

While it’s important to link out to high-quality external resources, you should limit external links within your link silos. This will help preserve the link equity within the silo and keep users focused on your site’s content.

5. Monitor Your Silos

It’s important to regularly monitor your link silos to ensure that they remain organized and relevant. As your site grows and evolves, you may need to adjust your silos to reflect changes in your content or user behavior.

6. Build Backlinks to Your Silos

Finally, it’s important to build backlinks to your link silos. This will help distribute link equity throughout your site and improve the ranking of all pages within the silo. You can do this by creating high-quality content, reaching out to other websites for guest posting opportunities, and participating in online communities related to your site’s content.


Link silos are a powerful SEO technique that can help improve the visibility and ranking of your website. By organizing your content into clearly defined themes and creating a hierarchy of categories and subcategories, you can help both users and search engines understand the purpose and structure of your site. Use the tips outlined in this article to create effective link silos that will drive more organic traffic to your site.

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