View Keyword Densities in SEO Insights

Keyword density is the amount of times a specific word shows up in your content. It is viewed as a percentage of the entire word count. Densities are useful in content writing and SEO for several reasons.

• Identify the important keywords and phrases of your competitors’ content
• Ensure you don’t accidentally keyword stuff your content
• Ensure you are using your keywords and phrases enough
• Use them to match the densities of your competitors’ content

How to view the densities

1. Login to your SEO Insights account
2. Run a competitor analysis if you haven’t already
3. Click the graphs button on the article and navigate to the Keyword Analysis tab
4. Toggle on Show Density (the top-right of the heat map)
5. The keyword heat map will now show densities as percentages instead of concrete counts