Where is the best place to insert the Google Analytics code in WordPress

Post author: Adam VanBuskirk
Adam VanBuskirk
5/13/23 in

The recommended place to put your Google Analytics code in WordPress is in the header section of your website. This ensures that the code loads before any content, and provides the most accurate tracking of user behavior.

Here’s an example code snippet for adding the Google Analytics tracking code to the header of your WordPress website:

  1. Login to the WordPress Dashboard and navigate to Appearance > Editor.
  2. Locate the header.php file in the right-hand column and click on it to open the editor.
  3. Paste the following Google Analytics tracking code just before the closing head tag (</head>):
  4. Replace GA_MEASUREMENT_ID with the measurement ID for your Google Analytics property.
<!-- Google Analytics tracking code -->
<script async src="https://www.googletagmanager.com/gtag/js?id=GA_MEASUREMENT_ID"></script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'GA_MEASUREMENT_ID');

Once you have added the code to the header.php file, save the changes and your Google Analytics tracking code will be added to the header of your website. Note that it may take a few hours for data to start appearing in your Google Analytics account.

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