The introduction part of a blog post is the most important part of the content. It is the main hook of the post. If you don’t write the introduction in the right way, people will skip your article and move to the next one. Unfortunately, many fail to write a compelling blog introduction. In this article, I will show you how to write a good blog introduction that will make people stay on your post and continue reading it.
Let us get started.
I will share 10 useful tips that will help you create the best introduction for your blog post.
It is important to make a connection with the reader through your blog introduction. Only then the reader will be interested in continuing with the blog post.
The question is, how do you make this connection? One of the best ways to do this is to use the “Pain of the problem & Its Solution” technique. You can tell about the pain one has to face during this problem and how you can offer a solution to the problem. It is one of the common techniques used by most content writers out there.
Another technique you can use is sharing the stats and observations in the blog introduction.
For example, Out of the XXXXX YouTubers, only a YYY number of people really make a substantial income from their videos.
It is like showing real proof of your statement. You can make it more authentic by quoting the agencies or companies that have shared these values.
The main idea of writing the blog introduction is to provide a summary of the whole content of the blog post to the reader. Therefore, the person who reads the introduction must get an idea of what to expect from the rest of the blog content.
So, you need to ensure to touch on all the topics or questions that are covered in the blog post. But, ensure that the introduction is concise and tempts the reader to continue with the rest of the article.
I strongly recommend adding at least one question in the introduction of your blog post. The question needs to be a compelling one. It can be related to one of the issues faced by the reader.
You can even connect this question in the introduction part of the blog post with the conclusion part. You need to provide the answer to this question in a summarized form in the conclusion.
It is always a good idea to use a quote in the introduction. However, when you add a quote in the introduction, make sure that it is relevant to the content of the blog post. Don’t insert any random quote in the introduction just for the sake of adding one.
Also, it is a good idea not to go for a highly popular quote. The reader will get bored of reading it again and again. So, select the quote in such a way that it has medium popularity.
You must also mention the source of the quote. It brings more credibility to the quote.
From my experience, it is always best to write the introduction of the blog post at last. You can start creating the outline of the article first. After that, you can begin writing the main content of the post.
Once you complete the main content, you can write the blog introduction. It will be pretty easy to create the introduction if you follow this format.
Don’t follow the same intro format for all your blog posts. The person who reads all your blog posts will get bored of them. So, try to write each blog intro in a different style. The storytelling style is one good format that you can try for some of your blog posts.
It helps to make a connection between the reader. Most readers love to read content written in the storytelling format. The main advantage of this style is that it helps the reader visualize the content better.
You can go for a hypothetical scenario, a real-life incident, or something that has happened to your friend. Also, ensure not to move away from the topic.
Many writers miss out on the SEO part in the blog introduction. Whatever article you publish on the website, you want it to be indexed and ranked on Google. Only then you will be able to drive more traffic to the article.
The blog introduction also plays an important role in optimizing the content for search engines. Search engines like Google do pick text from the introduction of the blog to show in snippets. Snippets are an easy way to come to the top of the search results.
You need to ensure to use your keyword at least once in your blog introduction. It will help the search engines to understand your content in a better way. Thus, the ranking of your content will also improve in search results.
One of the great ways to draw the attention of the reader is using the empathy technique. The person reading your blog post will be looking for a solution to a particular problem.
Here, you can quote something that conveys that it is not only the reader who is facing this problem; there are many others too. It will help to remove some stress from the reader who is looking to find a fix to the problem.
You can also try to cheer up your readers through the tone and text of your introductory content. It will make the person excited to go on and read your post fully.
It is always good to start the first sentence of your blog introduction in a cheerful tone.
If you still find it difficult to write a good blog introduction, you can leverage the power of AI. There are many AI tools out there that support creating the introduction for the blog post.
You can easily create a blog introduction with just a few clicks using the AI tool. WordBot is one such AI tool that you can consider using. This AI tool comes with many more features. You can always give it a try with the 7-day free trial option.
Now you know how to write a blog introduction. So, make use of these tips and start creating wonderful blog introductions. If you are a beginner, you may find it a little tough to get it right initially. But once you start writing a few, it will come naturally to you.