How do you Write an Appealing Product Description?

Post author: Revathy
8/1/22 in

The success of a product sale largely depends on the product description. So, you need to write the perfect product description for your product. Only then you can sell more products. In this guide, I will show you how to write an appealing product description.

Let us get started.

What is a Product Description?

The product description is the content that tells the benefits of using the product to the reader. It is one of the essential parts of an eCommerce website. If you plan to start an eCommerce store, you need to create the product description for each of your products.

8 Useful Tips to Write Best Product Descriptions

I will share some useful tips that will help to write an appealing product description. If you are really struggling to create a good product description, you will find these tips very helpful.

1. Showcase the Benefits

You need to showcase the benefits of using the product in the description part. It is the most important part of the product description. It is this description that is going to decide whether the customer will buy the product or not.

You can go through all the features and specifications of the product to create its benefits. Then, you can make a list of problems that can be solved using this product. It is one of the best ways to attract customers. Like that, you need to find all such benefits and list them out in the description.

2. Write as Points

Nobody is going to go through your description of the product if you write big paragraphs. You need to draw the viewer’s attention to the description. Only then you can make them buy the product.

One of the best ways to draw the reader’s attention is to write the product description as points rather than paragraphs. You can go for bullet points or numbered points.

Another interesting thing is that more than 70 percent of buyers will not go through the product descriptions fully. So, when you write the descriptions, you need to prioritize your content. The initial section must include whatever text you want the reader not to miss. It will ensure that there is less chance of customers skipping this text.

Always remember, “Customer is the King.” So, whatever you create, let it be a product or product description, must be created in a customer-friendly way. The layout of your description can greatly affect the conversion rates. So, make sure to optimize it for a better user experience.

3. Tone of the Text Must Align with Brand Voice

Different brands use different tones for their text. It is known as the brand voice. So, when you are writing for a particular brand, you need to ensure to follow their tone.

For example, if the brand for which you are creating the product description uses a friendly tone, you need to maintain this tone for the entire text. You must ensure not to switch to a different tone in between. It will break the flow of the reader. On the other hand, many readers recognize their favorite brands easily through the tone in the text.

4. Avoid Vague Texts/ Content

You cannot fill in vague texts or details in the description of the product. It will do more harm than good.

It is better to explain it with the help of an example. If your product is a stone grinder, you cannot tell that you are offering a top-quality stone grinder in the product description. It is the customer who should decide the quality of your product based on their use. No business is going to tell that their product is of poor quality.

Also, avoid writing unnecessary content in the description.

5. Make sure to Target the Right Audience

When you launch a product, it will be targeted toward a certain group of people. So, you must write the product description in such a way that it is focused on the targeted audience.

If you try to focus a larger audience with the description, then there is a chance that you may miss the narrow group of audience who might be actually interested in your product.

6. Length of the Product Description

If you are creating the product description for the first time, you may not know the exact length required for the description.

There are no rules, like, the product description needs to be in these many numbers of sentences. It is actually product-dependent. You will need only one or two sentences for certain products. Others may require more. The length will depend on the number of benefits and features of the product.

It is always good to keep the product description length short and sweet. Don’t make it too wordy. But make sure that the text is engaging. Make sure to supplement the text with images and graphics to make the description more attractive.

If you are still doubtful about the length part, you can check the product descriptions for other similar products on the web. It will give you a better idea.

7. Optimize the Description for SEO

You will be definitely interested in receiving organic traffic from search engines like Google for your product. It helps to boost your sales. So, you need to optimize the product description for search engines also.

You can find the keywords for your content with the help of keyword research tools like Ahrefs, Semrush, Google Keyword Planner, etc. Make sure to add the targeted keywords in the description. It will help the search engines to know about your product. Thus, your product will get listed in search engines.

8. Use an AI-based Online Content Creator Tool

If you find it difficult and time-consuming to create the description for the product, you can always use an online AI-based content generator tool capable of doing this job. These tools are smart enough to make high-quality product descriptions. Once the tool generates the description, you can proofread the content. If you are unsatisfied with the description, you can create another copy. Thus, it will help to save a good amount of time.

WordBot is one such AI-driven tool capable of creating product descriptions with a few clicks. Moreover, it comes with a 7-day free trial option. So, you can always give it a try.

Final Thoughts

It takes a good amount of experience to write appealing product descriptions. However, you can always make use of these useful tips to create stunning product descriptions.

It is the text along with the pictures of the product that is going to play a vital role in attracting the customer to your product. So, make sure to nail both these parts. It will really help to increase your sales.

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