Evergreen Post – What is It & How to Create One?

Post author: Revathy
Revathy
9/9/22 in
Blogging

Did you ever heard the term “Evergreen Post”? If not, don’t worry. I will show you what an evergreen post is about in this article. I will also show you how to create evergreen content.

What is an Evergreen Post?

When you write an article/blog post, and if the contents of this post are going to be relevant for a very long time, it is called an evergreen post. Many website owners target evergreen content for their websites. The main reason for this targeting is the recurring traffic. But there will be good competition for the evergreen post. Other website owners in the same niche as yours will also be posting similar content. So, it will be really tough to rank for the evergreen topics.

Examples of Evergreen Posts

I will share some examples of evergreen posts to get a better idea.

Consider the case of the photography niche. Even though the camera has evolved from film to digital, the basics of photography still remain the same. 

In this photography niche, you can consider the following topics as Evergreen.

Aperture in Photography

Shutter speed in Photography

ISO in Photography

Image Exposure

White Balance of the Image

You will be able to find many other topics in the photography niche that are evergreen. Like that, you apply the same formula to all the niches. If you are starting a new website, it is always good to start publishing evergreen posts first. It will help you to guarantee some regular traffic to your website over a period of time, provided you optimize it properly.

How to Create Evergreen Content?

Now, we will see how to create evergreen content. If you are a beginner in content writing, you will find it very useful.

1. Find the Evergreen Topics

The first that you need to do is to find the evergreen topics in your niche. There are multiple ways to find these topics.

One of the best ways to identify the topics is to use any competitor analysis tool. Tools like Ahrefs and Semrush will be a good choice to do this analysis. You can enter the URLs of your competitor websites in these tools.

The tool will show you the different keywords for which these sites rank. You can pull out these keyword lists. Once you have the keyword list, you can use the same tools to see the traffic of these keywords for the past 3 to 5 years. You will be able to see some keywords with consistent traffic over the last few years. These are the evergreen topics that you need to target. 

If the keyword only shows the traffic for a certain amount of time in the past, then that keyword is not an evergreen one. 

Now you know the entire process of finding the evergreen topics.

2. Do Keyword Research

Next, you need to do keyword research. You would have already found the main keyword for the topic from the first step. So, you need to find the long tail keywords and other associated keywords for the evergreen post.

You need to find the full keyword cluster. If you create content using all these keywords, your chances of ranking better in the search engine will be more. So, don’t miss this step.

You can use Semrush, Ahrefs, Ubersuggest, or Google Keyword Planner to find this keyword cluster.

3. Create In-Depth Articles

Now, you need to create an in-depth article about the topic. The first thing that you can do is create an article outline. It will help to accelerate the content creation process.

You must try to answer all questions related to the topic through your article. It is one of the best ways to ensure your content ranks in search results. 

Make sure to use appropriate headings and subheadings for your article. Google loves structured content. So, add appropriate H1, H2, and H3 headings for your article.

Once you create the whole content, you must proofread it multiple times. It is to ensure that there is a good flow of content in the article. You must also ensure that the main keywords and the associated keywords are used in the article with the right density. Don’t overuse the keywords.

If you find it really tough to write an article, you can also use the service of AI-powered tools like WordBot AI. You just need to enter the topic in the tool. The AI content-generator tool will create the content automatically for you. You only have to proofread and fine-tune the article with appropriate keywords. It will help you save valuable time. You can create more evergreen posts in less time if you avail the service of an AI content generator tool.

4. Create Appropriate Visual Content

Creating text content alone will not be good for your online article. You need to create appropriate visual content, also. Only then the viewer will be interested in reading your content.

You can use appropriate pictures, graphics, infographics, and tables in your content. It will make the article more appealing to the readers.

5. Avoid Including Date & Time-Related Content

One thing that you need to take care of while creating an evergreen post is to avoid date and time references in your content. You want the content to be evergreen. So, there should not be any reference to a particular time in the article.

Suppose, if you add a year to the content, you need to ensure to update the article every year to the current year. It is to ensure that the article is also relevant for the new year.

For example, if you create an SEO guide for photographers, you will create the topic “2022 Photographer’s Guide to SEO”. When it becomes 2023, you must change the article topic to “2023 Photographer’s Guide to SEO”. If you don’t do this update, the click-through rate of your article will go down. It is because people who see your article in search results will think that your article is not relevant to the year 2023. So, they will not click and open it. 

6. Make sure to Update Your Content Regularly

It is always a good practice to update your evergreen post on a regular basis. Now, the question that will be in your mind will be, how frequently should you update the post? You can update the content once in 4 or 6 months. 

The updating process is essential to inform search engines that your content always remains fresh. You can add some extra relevant texts or images to the content. If you feel that any of the text in the article is not so relevant anymore, you can remove it completely.

You can even consider repurposing your content. For example, you can convert some of the information in the content into an infographic, image, or table. Then, you can add it along with your post. 

These infographics can help you improve the number of external referring links. Thus, it helps to rank your article higher in the search results.

You must also do internal link building from your other posts. Make sure to add the post link only to relevant articles. 

Final Thoughts

Now you know what an “Evergreen Post” is all about. You can always make use of the evergreen content creation technique shared above to create one. However, if you find it really difficult to create evergreen posts for your website, you can always use an AI-powered tool like WordBot AI. WordBot offers free 2k words per month. So, give it a try.

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