4 Pros & 4 Cons of Using ChatGPT To Create Newsletters
There has been a growing trend of using language models like ChatGPT to automate content creation, including newsletters. While this approach can save time and resources, there are both pros and cons to using ChatGPT to create a weekly newsletter. Let’s discuss some of the main ones.
The PROS of Using ChatGPT to Create Newsletters
Time-saving
Using ChatGPT to create a weekly newsletter can save a significant amount of time compared to manually writing the newsletter. The language model can quickly generate content on a wide range of topics, allowing the writer to focus on other important tasks.
Consistency
Since ChatGPT uses a consistent algorithm to generate content, the newsletter will have a consistent tone and style. This can help create a strong brand identity and maintain a consistent voice across all communications. You can also choose the tone you want and ensure you always get the same format back, which further adds to the consistency of the newsletter.
Cost-effective
Hiring a team of writers to create a weekly newsletter can be expensive. Using ChatGPT can be a cost-effective alternative, especially for smaller businesses with limited budgets. If you use the free version of ChatGPT, you can essentially replace your newsletter contractors for free and minimal time investment.
Scalability
ChatGPT can easily generate content for large audiences, making it an ideal solution for businesses with a growing subscriber base. You can scale your newsletters much easier with ChatGPT. Opposed to spending your time curating content, you can spend it on personalizing and improving your newsletters.
The CONS of Using ChatGPT to Create Newsletters
Limited control
While ChatGPT can generate content quickly and easily, it lacks the ability to understand the nuances of a particular brand or audience. This can lead to content that does not align with the business’s values or messaging.
Quality issues
ChatGPT’s algorithm is not perfect and can generate content that is inaccurate or irrelevant. This can lead to errors in the newsletter and negatively impact the brand’s reputation. This happens a lot, see the Stale Content con below for details.
Lack of personalization
ChatGPT does not have the ability to personalize content for individual subscribers. This can lead to a lack of engagement and may result in subscribers unsubscribing from the newsletter. Of course, if you don’t personalize your newsletters to specific subscribers, it removes this concern.
Stale Content
ChatGPT is only knowledgable up to 2021. When I would ask for websites and their URLs for things like trending business articles, 5 best SEO tools, etc. it failed badly. It would return what I asked for, but with three mistakes often repeated:
- Date mismatches. Meaning I asked for “the 5 best SEO articles of 2023” and it would return headings mentioning 2023, but return an article and url from 2016.
- Factually incorrect information. Again using the “the 5 best SEO articles of 2023” example, it would return 5 articles that certainly wouldn’t be qualified as exceptional, meaning it’s understanding of what represents a great or high quality article in SEO must not be thorough.
- Dead websites. It will return articles, websites, and links that are 404s now and completely dead.
Conclusion
While it can save time and resources, ChatGPT also poses potential risks to the quality and authenticity of the content. Ultimately, the decision to use ChatGPT should be based on the specific needs and goals of the business, taking into consideration the potential benefits and drawbacks. It is important to carefully evaluate the use of AI in content creation and ensure that it aligns with the business’s values and messaging. Certainly, if you’re going to use ChatGPT to create a newsletter, ensure you edit it and fix any mistakes before sending it to your audience.
